The Blog

The eCommerce website development process is made up of more than just the code of the website. There are a lot of different parts that all come together to make the finished product.

COGS (cost of goods sold) is an important figure to look at when evaluating the profitability of your products and your business. Today we look at what it is and how you can better use it in your WooCommerce or Shopify store.

Customer LTV, or just LTV for short, is a valuable metric for understanding how much a customer is actually worth to your business. LTV will tell you how much dollar value you should expect from every new customer — and knowing how to derive and use it is fundamental running to a successful eCommerce store.

By spending a little more time evaluting your eCommerce sales campaigns, you can better understand your customers' purchasing decisions which can result in big gains for your store.

Knowing how to craft a good abandoned cart email is as important as ever. We spoke to some of our customers to find the best abandoned cart email examples and tips for your store.