Business Bloomer is an educational platform focused on helping users master WooCommerce. Founded by Rodolfo Melogli, it provides tutorials, courses, and live masterclasses for developers, freelancers, store owners, and agencies. The Business Bloomer Club offers members a private community for support and networking.
The platform's origin wasn't planned. It grew from Rodolfo's career shift after the 2011 recession ended his engineering job in Ireland. His initial idea was selling homemade Italian cakes online, however while building his bakery site, Rodolfo discovered a passion for creating e-commerce websites. When his first web development client arrived, he chose WooCommerce.
However, finding clear resources for WooCommerce customization was difficult. This challenge sparked the idea for Business Bloomer. "Why not blog about these solutions to help others facing the same challenges?" he thought.
Business Bloomer began as a blog sharing WooCommerce snippets and tips drawn from Rodolfo's own experiences. Its practical approach resonated, and the blog grew into a full business with plugins, courses, and the Club.
By 2018, Business Bloomer needed more advanced analytics than standard tools offered.
"Back in 2018, I hit a point where Google Analytics just wasn't enough anymore," Rodolfo recalls.
"I needed something faster, more advanced, and more insightful—a system that could go beyond basic order totals and tell the full story of what was happening in my store."
The main issue was accessing connected, actionable insights. Rodolfo needed a comprehensive view linking revenue, customer behaviour, product performance, and marketing – the "full story" as he calls it. Standard tools required too much manual reporting, spreadsheets, and data entry – hindering strategic focus. A more powerful, integrated analytics solution was necessary.
Rodolfo's search led him to Metorik, appealing because of its deep WooCommerce integration.
"Metorik plugged directly into WooCommerce and instantly transformed the way I analyzed data,"
Key metrics became easily accessible. "From revenue and customer retention to product stock levels and UTM source tracking, it gave me full visibility in just a few clicks."
The real breakthrough was Metorik Engage. "But the real game-changer came when I discovered the Engage feature," Rodolfo notes. This integrated email marketing suite connected insights to action. "Suddenly, I wasn’t just analyzing data – I was acting on it."
Metorik Engage allowed customer segmentation based on almost any of Metorik’s data, and allowed for the creation of automated, personalized emails. This unification was key:
"With a single tool, I was now both the king of analytics AND email marketing."
Rodolfo leveraged Metorik's capabilities to drive strategy and streamline operations.
Metorik became an active tool for guiding Business Bloomer's strategy. "The most visited report in my Metorik dashboard? The Product Categories revenue report – hands down," Rodolfo reveals.
This supported his core goal: "I’ve always had a clear goal: to productize my revenue." He aimed to reduce income from Consulting and grow Plugins, Memberships, Affiliate Income and Sponsorships.
"Metorik’s product category breakdown lets me easily track this progress year over year, helping me stay focused and make data-driven decisions."
Rodolfo also uses Metorik for vital checks. "Another key metric I constantly monitor is the Refunds Rate. I’ve set myself a hard limit: if it goes above 1%, something’s wrong." This metric efficiently signals customer satisfaction and product fit. He also checks monthly product sales targets, "always aiming to beat the previous month’s numbers."
Metorik Engage became the engine for email communication.
"[Engage] powers the weekly delivery of WooWeekly to 20,000+ subscribers." Engage also "runs dozens of automations in the background – recovering abandoned carts, following up on failed orders, welcoming new customers, nurturing relationships, and so much more."
The main benefit was consolidation. Bringing analytics and email automation together simplified his tech stack. "With Engage, everything just works," he confirms. "No extra tools. No hassle." This saved time and reduced complexity.
Migrating his email list highlighted Metorik's understanding of WooCommerce. "My switch to Metorik wasn’t exactly standard—but that’s what makes it worth sharing," he notes.
His WooWeekly subscribers weren't technically customers. Instead of a standard import, Rodolfo got creative. "I retroactively created 15,000 blank WooCommerce orders tied to each subscriber’s email."
This worked because Metorik reads native WooCommerce data. "Metorik instantly recognized them as past customers... my entire mailing list was now fully migrated and ready to be targeted with Engage." It avoided import issues. "No manual import headaches. No data lost. Just clean, native WooCommerce records Metorik could understand right out of the box."
This native integration also applies to new subscribers. His newsletter site, wcwkly.com uses a WooCommerce registration shortcode. "When someone signs up, it programmatically creates a WooCommerce order on the Business Bloomer site, tagging the user as a customer."
"That single order is all it takes—Metorik picks it up automatically, and I can segment and email them in the very next WooWeekly issue. Clean, connected, and fully automated." This seamless flow reinforces his point:
"Metorik doesn’t just plug into WooCommerce—it understands WooCommerce. That’s the real magic."
Switching to Metorik's new Engage email editor in January 2025 had an immediate positive impact. "In January 2025, I switched to Metorik's brand-new Engage email editor—and the feedback from my audience was immediate and overwhelmingly positive," Rodolfo reports.
Emails started "looking sharper, more consistent, and more professional across devices." The editor "made it incredibly easy to design clean, engaging layouts without touching a line of code—just drag, drop, send."
This improved design boosted audience engagement. Subscribers commented: “Your emails look so much better lately” and “I actually read the whole thing this time!” For a weekly newsletter, Rodolfo notes, “that says a lot."
"Cleaner design, faster workflow, happier subscribers. Win-win-win."
Consolidating tools saved significant time. "Before Metorik, managing reports, stats, and email marketing required logging into multiple platforms... But with Metorik, everything I need is in one place."
This centralization was highly efficient. "Now, I can log into a single site and have instant access to all my reports, analytics, and email marketing in one seamless interface."
The impact was substantial. "By centralizing my data and marketing tools, Metorik has not only saved me hours each week but has also made decision-making much quicker and more informed." This allowed faster strategy adjustments based on real-time results.
Metorik enables specific, data-backed decisions as explained by Rodolfo on Twitter:
This shows how Metorik's accessible data supports quick, informed operational choices to continually evolve and improve your store's performance.
The support and partnership from Metorik have been vital. Rodolfo's connection dates back years. "I’ve known Bryce personally for years… From the beginning, I knew I was dealing with a company that truly cares about its customers."
This care continued as Metorik grew. "Even as Metorik grew and added more staff, the support experience remained top-notch," Rodolfo affirms. He received "fast, helpful responses," and the team "consistently goes above and beyond."
He also values the resources like documentation and tutorials. When direct support was needed, the team offered "clear, actionable advice." This reliable support builds trust.
"Metorik’s customer support is as good as it gets—and that’s a big part of why I’ve stuck with them for so long."
Business Bloomer's journey highlights the value of adapting and using the right tools. Facing analytics limitations, Rodolfo found Metorik provided the needed clarity and integrated action.
Metorik helped track strategic goals, monitor key metrics, and streamline email marketing via Engage. Its native WooCommerce understanding enabled creative solutions and efficient workflows, leading to better engagement, time savings, and data-driven decisions.
"You might think you don’t need it—until you see what it can actually do for you. From the moment I started using it, I realized how much I’d been missing: real-time data that actually drives decisions, insights that shape marketing strategies, and tools that save hours every week."
His final words emphasize the clarity Metorik offers: "Whether you're running a small store or a growing WooCommerce business, Metorik gives you clarity. You’ll stop guessing and start acting on what really matters. Try it, explore the reports, automate a few emails—and you’ll wonder how you ever worked without it."
Ready to gain clarity and act on your WooCommerce data like Business Bloomer?
