Here we dive deep into the world of eCommerce. You will find tutorials on WooCommerce & Shopify, general tips and advice around running an eCommerce store, and Metorik announcements + guides.
Chris Caley and his wife Melanie started No Pong in 2015 with a one day hackathon and a WordPress install. Eleven years later they've sold over eleven million tins, they sit on shelves in Coles and Woolworths next to brands owned by multinationals, and they run it all with a fully remote team of just over twenty people.
-1549438730.jpg)
Bank Transfer orders average $281 on WooCommerce — nearly 3x the overall average — versus $119 for Stripe, $101 for PayPal, and $82 for WooPayments. A breakdown from 65M+ orders.
PHP 8.2 is the most common version on WooCommerce stores (33%), but ~12% still run end-of-life PHP 7.4. See WooCommerce, WordPress, and PHP version adoption across 6,000+ stores.
The average WooCommerce refund rate fell to 1.4% of orders in 2025, down from 2.4% in 2023. See refund benchmarks by industry and store size, including Clothing's 6.5% outlier.
Customers living 1,000–5,000km from a store spend roughly twice as much per order as local buyers ($167 vs ~$77). A look at the consistent relationship between delivery distance and AOV.
Every year thousands of stores move from Shopify to WooCommerce, and a few things catch almost all of them off guard. Reporting, redirects, payments, maintenance, and the one upside that makes it all worth it.
WooCommerce order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends — a ~$30 'weekend discount.' Peak AOV is Tuesday 11am; peak volume is Sunday 8pm.
In June 2026 Shopify told every US vape merchant their category was no longer welcome, with two weeks to leave. What happened, where displaced stores are going, and the part of the migration almost everyone underestimates: your analytics.
74% of WooCommerce orders included free shipping in 2025, up from 65% in 2023. See how free shipping affects average order value, plus the average paid-shipping charge.
Add the OpenAI Ads Measurement Pixel to your Shopify store with a custom pixel — no app required. A step-by-step guide to tracking page views, add to cart, checkout, and purchase events.
