Don't guess your Customers Segments. Know them

Yes, Metorik automatically groups customers into cohorts based on when they first placed an order. This lets you easily track and compare behavior of new customers over time, identifying which months brought in high-value or repeat buyers.

Metorik’s cohort reports show how long customers from each cohort continue to place orders after their first purchase. You can view retention by month, week, or custom timeframe, helping you understand long-term engagement and customer loyalty.

Yes. Metorik lets you visually compare multiple cohorts side by side — whether by order volume, revenue, profit, or repeat purchase rate — so you can evaluate which time periods, campaigns, or acquisition strategies performed best.

Using Metorik’s segmentation tools, you can create cohorts based on the first product or product category a customer purchased. This helps you analyze how customer behavior varies based on what they bought initially.

Absolutely. Metorik shows you the average lifetime value (LTV) for each customer cohort over time, so you can identify which cohorts generated the most revenue and optimize your acquisition and retention strategies accordingly.

You can segment customers in Metorik by the date of their first order, subscription start date, or even the date they were imported. This makes it easy to group and analyze customers who signed up during a specific campaign or season.

Yes, especially for subscription-based stores. Metorik’s subscription cohorts track churn month by month, helping you pinpoint when subscribers drop off and which signup periods produce longer-term customers.

Cohort analysis shows which campaigns, products, or channels attract the most loyal and valuable customers. By identifying patterns in repeat purchases, LTV, and churn, you can tailor your marketing to acquire and retain better-fit customers.