Don't guess your Customers Segments. Know them
Hyper-segment your customers to validate your assumptions, surface surprising insights, and measure your improvements.
- Retroactive Analysis
- Subscription Cohorts
- Powerful Segmenting
Powering Customer Segment insights for the world's best brands:
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I want to attack churn, increase LTV, improve order frequency and maximise transaction volume.
With Metorik, I can do all that before I've had my morning coffee!
— John Lamerton
Founder, BIGIdea 🇬🇧
How to leverage Customer Cohorts for your store:
Pinpoint your ideal customers
Go beyond basic filtering. Metorik lets you segment customers by location, device, payment, shipping type, and more – uncovering hidden trends to help guide smarter decisions.
Learn MoreIdentify your top retention & LTV drivers
Metorik’s cohort reports reveal which products drive the most loyal, high-value customers, helping you optimize your marketing strategies for growth and retention.
Learn MoreRelive your store’s best months
Quickly discover when and how you attracted your most valuable customers. Metorik’s cohort reports help you analyze customer behaviors, identify triggers, and replicate success.
Learn More
Hyper-segmenting with Cohort Segmenting
Identify your ideal customers not only by when they joined, or what they bought, but filter your customer data even further to find trends by customer location, payment method, order placed on desktop or mobile, paid or free shipping, and much much more.
You can even stack Order or Subscription filters on top of Customer filters, or combine them into groups using AND/OR operators to really hone in on exactly the customers you want to target.
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People talk about insight into data. But it's never so seamless, hands free and actionable, and let's not forget as retroactively available as Metorik.
— Brendon Gearin
Founder, Meerkat Marketing 🇨🇦
Validate assumptions, surface surprising insights
Hope is not a strategy. Measure the effects of changes you make to your customer acquisition and retention strategies – not with clicks or likes, but with sales.
Metorik’s cohort reports give you undeniable certainty. See when and where your best customers came from, whether that's highest average customer lifetime profit, or highest order frequency.
That's the power to make educated business decisions.
Identify your best months, press replay.
Metorik’s customer segmenting gives everyone in your team the power to identify when and where you attracted your ideal customers.
Once you’ve identified the customer cohort, dive deeper to find out why. A successful Google Ads campaign? A loss-leading new product with outstanding repurchase rates?
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All of a sudden, we could see through the cohort analysis see how our subscribers were performing over time.
Together with hundreds of other features, we managed to almost double our customers' lifetime value, bringing the churn rate down and therefore increasing our amount of subscribers.
— Emil
Founder, Undy 🇩🇰
Track subscriber retention over time
Track how long subscribers stay, and identify which signup periods led to your most loyal customers.
Did your July campaign with 20% off for the first three months lead to better retention than your October influencer push?
Perhaps customers who subscribed after trying a free sample, stick around longer than those who signed up through paid ads?
Filter by MRR or subscriber count to compare strategies, spot churn early, and make smarter decisions about promotions, onboarding flows, and product offerings — all backed by clear, cohort-based data.
Cohorts FAQs
Can't find what you're looking for below? Read our Help Docs
Yes, Metorik automatically groups customers into cohorts based on when they first placed an order. This lets you easily track and compare behavior of new customers over time, identifying which months brought in high-value or repeat buyers.
Metorik’s cohort reports show how long customers from each cohort continue to place orders after their first purchase. You can view retention by month, week, or custom timeframe, helping you understand long-term engagement and customer loyalty.
Yes. Metorik lets you visually compare multiple cohorts side by side — whether by order volume, revenue, profit, or repeat purchase rate — so you can evaluate which time periods, campaigns, or acquisition strategies performed best.
Using Metorik’s segmentation tools, you can create cohorts based on the first product or product category a customer purchased. This helps you analyze how customer behavior varies based on what they bought initially.
Absolutely. Metorik shows you the average lifetime value (LTV) for each customer cohort over time, so you can identify which cohorts generated the most revenue and optimize your acquisition and retention strategies accordingly.
You can segment customers in Metorik by the date of their first order, subscription start date, or even the date they were imported. This makes it easy to group and analyze customers who signed up during a specific campaign or season.
Yes, especially for subscription-based stores. Metorik’s subscription cohorts track churn month by month, helping you pinpoint when subscribers drop off and which signup periods produce longer-term customers.
Cohort analysis shows which campaigns, products, or channels attract the most loyal and valuable customers. By identifying patterns in repeat purchases, LTV, and churn, you can tailor your marketing to acquire and retain better-fit customers.
Still have questions?
Can’t find the answer you’re looking for? Chat to our friendly team.
Curious about what your customer segments (cohorts) look like?
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💳 Metorik is Free for 30 days, no credit card required.
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