Nestled in De Goorn, the Netherlands, Verpakgigant is more than just a packaging supplier—they’re a trusted partner revolutionizing how businesses think about packaging. From eCommerce stores to logistics companies and fulfillment centers, Verpakgigant provides an extensive range of eco-friendly packaging materials designed to make shipping more reliable, sustainable, and efficient. In speaking with them, what clearly sets them apart is their commitment to forming genuine connections with their customers, going beyond sales to truly understand their needs.
This commitment, combined with their fast delivery and outstanding customer service has made Verpakgigant a standout in the packaging industry in the Netherlands. From their humble beginnings to their current position as an industry leader, their story is one of innovation and determination.
The seeds of Verpakgigant were planted in a modest garage in Alkmaar by three friends, Erik Koomen, Robert de Beurs, and Florian Lem. “The Dutch packaging market was rather outdated and old-fashioned, often stuck in traditional ways of doing business. We wondered — what if we could make packaging simpler, more transparent, and more affordable?’” Driven by this idea, the trio began their journey into entrepreneurship while juggling studies and day jobs.
Their first venture, Luchtkussengigant.nl, focused on selling bubble mailers via dropshipping. “We started small, but we saw immediate interest from eCommerce businesses”. The success of this initial effort encouraged them to expand their product range, adding autolock boxes, filling paper, bubble wrap, and other essentials.
As the business grew, so did their ambition. Recognizing the need for a brand name that reflected their expanding offerings, the team rebranded as Verpakgigant. This translates from Dutch to English as Packaging Giant. “We wanted our name to capture the full scope of our mission—to shake up the packaging market and make it better for everyone involved”.
The founders’ backgrounds in IT and logistics helped give them an edge over their competition. “We used automation to scale quickly and improve efficiency”. This forward-thinking approach allowed them to meet growing demand at the same time as keeping costs low – laying the tough but fundamental groundwork for the thriving business Verpakgigant is today.
We don’t just want to be a standard supplier; we aim to build a personal connection with our customers”
This philosophy seems to be woven into everything they do.
Their eco-friendly InPack line embodies this approach. “We developed the InPack line to help our customers reduce their environmental impact while maintaining high-quality packaging. We’ve found that our clients increasingly value sustainability and we’re really proud to support them in making greener choices.”
In addition to their sustainable products Verpakgigant offers a huge set of customized branding options, allowing businesses to add their logos, designs, or promotional messages to their packaging. It’s evident Verpakgigant sees every box and every shipment as a marketing opportunity for their customer. “This personalized touch not only strengthens your brand identity but also enhances your customer experience, making every package a part of your marketing strategy”.
Building a loyal customer base proved to be one of Verpakgigant’s biggest challenges. “Many customers in our industry cherry-pick suppliers for the cheapest options rather than committing to one brand”. This behavior made it difficult to build long-term relationships and led to low repeat business.
Compounding the issue, Verpakgigant struggled to track and analyze customer behavior effectively within their eCommerce platform which was built on WooCommerce. “We couldn’t clearly see why some customers weren’t returning”. The lack of insight from WooCommerce made it harder to identify patterns and implement new strategies to encourage repeat purchases from their customer base.
Another major challenge was shopping cart abandonment: “We noticed a lot of visitors were adding items to their carts but not completing their purchases”. The team suspected that price comparison was a significant factor but needed better tools to confirm and address this issue.
Recognizing the need for proper, advanced eCommerce analytics and reporting, Verpakgigant got started with Metorik. “Metorik’s allowed us to easily segment our audience and identify customers who hadn’t placed repeat orders”. Their account managers were then able to to reach out directly to those customers, fostering relationships and encouraging loyalty through a personalized engagement.
Cart abandonment was another area where Metorik proved invaluable to Verpakgigant.
“By analyzing cart data with the right segments, we could identify customers who left items behind and follow up with them”.
These proactive efforts increased conversions, turning lost opportunities into money in the bank.
The combination of segmentation tools and detailed reports also enabled Verpakgigant to address challenges more effectively: “Metorik has played a key role in improving our business operations and growth. We primarily use it to identify and address issues quickly.“
Metorik’s extensive reports including customer cohorts provided detailed insights into key metrics like customer retention, order trends, and shopping behavior of Verpakgigant’s customers. “These reports allow us to quickly see where our traffic is coming from, track the number of orders placed, monitor abandoned carts, and analyze customer behavior. This helps us pinpoint areas where we can improve and take immediate action.”
Metorik’s Cohorts tool has been particularly valuable for understanding customer loyalty. “The cohorts tool allows us to track returning customers and their order frequency, giving us a better sense of how we’re performing”.
These insights have helped Verpakgigant make data-driven decisions that directly impact their bottom line. “This has allowed us to be more proactive in addressing these issues, rather than reacting to them after they have occurred. It also gave us valuable insights which we could use to scale our online marketing efforts. That offered us a huge growth lever."
Since implementing Metorik, Verpakgigant told us they’ve seen significant improvements in these key areas:
Customer retention has increased as a result of targeted engagement strategies, with the team proactively reaching out to customers who might otherwise have lapsed.
Shopping cart abandonment rates have decreased due to personalized follow-ups with customers who left items behind.
As mentioned before, the improved eCommerce reporting capabilities have also enhanced their marketing efforts. By tracking traffic sources and customer behavior, the team has optimized campaigns to attract and retain more customers.
“Overall, Metorik has enabled us to make more data-driven decisions, which have directly contributed to better results in customer engagement, sales, and retention.”
Since implementing Metorik, customers have apparently noticed the difference. “Our customers feel valued and heard”. By saving time on manual reporting, the team can focus on building genuine connections, resulting in higher satisfaction and loyalty. “The efficiency of Metorik has made this possible. Because the reports are ready in seconds, we save valuable time that would otherwise be spent on manual data collection via WordPress.“
“If you’re considering Metorik, my advice is… don’t use it, because it works too well!” the team jokes. “It gives us such powerful insights that we’re staying one step ahead.”
Looking ahead, Verpakgigant is focused on growing its customer base, strengthening loyalty, and expanding its eco-friendly product line. The team plans to leverage Metorik’s data insights to better understand customer behavior and create more personalized experiences:.
Verpakgigant’s story is a testament to the power of innovation and customer-centric values – a credence we subscribe to here at Metorik.
