The Subscription Reports WooCommerce doesn’t show you.
Metorik delivers the crystal-clear subscription metrics; MRR, Churn, LTV, Cohorts, vital for your subscription-based business to survive and grow in a competitive landscape.
Powering Customer Segment insights for the world's best brands:
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WooCommerce Subscriptions allows us to customize and remove any friction. However, WooCommerce reporting and segmentation are horrible and basically non-existent.
With Metorik, if you are curious about something, you can dive deep. If you want to automate something you can easily do that as well. We use Engage to automate little things that WooCommerce simply can’t do, which makes a big difference.
— Mike Halligan
Founder, Scratch Pet Food 🇦🇺
Finally, know your numbers. All of them.
No more exporting. No more complex calculations or vibe-coding spreadsheet formulas. No more guessing. Just the complete, accurate, real-time picture of your subscription business's health.
Instantly see your Monthly Recurring Revenue (MRR), Annual Run Rate (ARR), Active Subscribers, Revenue Churn, and Customer Churn.
Our subscription renewal reports give you accurate projections of expected revenue based on your own data, so you can plan with confidence.
Metorik gives you incredible flexibility, no matter how you want to slice your data. And it's lightning-fast thanks to our high-performance servers.
Make nimble decisions with Subscription Cohorts
Your most powerful growth tool is understanding why customers stay. Metorik’s cohort reports let you watch the entire subscriber lifecycle unfold.
See which products create the most loyalty, where customers begin to drop off, and which marketing efforts attract your “best” subscribers. This is how leading brands stop reacting, and start making data-driven moves.
- Measure your MRR and Active Subscriptions: Two of the most important metrics for WooCommerce Subscriptions stores but often the most difficult to calculate. Metorik looks at the data over time, giving you the full picture.
- Master your Subscription Retention: Analyze by signup period, first product, or coupon used, and learn what truly creates long-term value.
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We sell a combination of hard goods, digital goods and subscriptions, many with upsells, and we've got well into the six figures of individual orders to track.
Metorik gives us incredible flexibility to generate the sales data we need for decision-making, no matter how I want to slice it. And it's lightning-fast.
— Jeff Mulligan
Co-Founder, Pilot Workshops 🇺🇸
Not all subscribers are created equal.
Thinking all your subscribers are one homogenous group can be a very costly mistake. But without access to the proper tools, WooCommerce Subscription based stores have little choice.
Metorik allows you to segment your subscriptions in millions of different ways – however you need to discover the unique segments of subscribers that have come to love your brand.
- Segment by Subscription details: current status, last status change, subscription products, next renewal date, subscriber location, and more.
- Segment Subscriptions by Order details: find only subscribers that have previously ordered other products of yours, or haven’t ordered in a while.
- Segment Subscriptions by Customer details: segment subscriptions by customer info like total spend, number of orders placed, if they came from Meta or Google ads, or even whether they’ve opened an email.
Email your Subscribers when it matters the most.
Knowing when a customer is likely to cancel is one thing. Doing something about it is everything. Metorik Engage closes the loop, allowing you to deliver personalized emails at the most critical moments.
This isn't just about sending emails. As Emil, Founder of Undy.dk, put it: “…we could see how our subscribers were performing over time. This led us to sending automations through Metorik and thus communicating with our customers when they were most likely to cancel their subscriptions.”
- Prevent Failed Payments: Send automated upcoming renewal reminders to significantly reduce involuntary churn and build trust.
- Win Back Cancellations: Create segments of recently cancelled subscribers and send a targeted offer to bring them back into the fold.
- Build Relationships: Send helpful, human emails that show the real people behind your brand and make customers feel valued.
The Proof is in the profit
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With Metorik, if you are curious about something, you can dive deep. If you want to automate something you can easily do that as well.
Mike Halligan , Founder
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…it was a huge change for us. All of a sudden we could, through the cohort analysis, see how our subscribers where performing over time.
Emil , Founder
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Metorik's powerful analytics and clear reporting have been key in refining our strategy, allowing us to achieve a conversion rate four times higher than our competitors.
Torkel Hallander , Co-Founder
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We've just switched to Metorik from Chargify. Can't believe how much better it is - game changer for us.
Matt Wilkinson , CEO
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We just started using Metorik yesterday and we are so super in 💜 with it already.
Nikki , Product Manager
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Subscriptions are at the core of our business and being able to watch specific cohorts and how they perform allows us to change our marketing efforts to keep our customers happy throughout.
Andrew , CEO
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We sell a combination of hard goods, digital goods and subscriptions… Metorik gives us incredible flexibility to generate the sales data we need.
Jeff Mulligan , Co-Founder
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With Metorik our employees received a "self-service" insights tool, dashboards and key analytics on cohorts & customers.
Ann-Sophie Claus , CEO & Founder
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People talk about insight into data. But it's never so seamless, hands free and actionable, and let's not forget as retroactively available as Metorik.
Brendon Gearin , Founder
Subscriptions FAQs
Can't find what you're looking for below? Read our Help Docs
Metorik provides the real-time, in-depth reporting that WooCommerce lacks. While WooCommerce offers basic numbers, Metorik gives you a live dashboard of all key subscription KPIs (MRR, Churn, LTV, Cohorts), lets you segment your subscribers by hundreds of variables, and integrates reporting with email tools to help you take action on your data.
No. Metorik's subscription reporting is currently available exclusively for stores using WooCommerce Subscriptions.
MRR is calculated by normalizing the revenue from all active subscriptions into a 30-day period. For example, a $120 annual subscription contributes $10 to MRR. This gives you the most accurate, standardized view of your monthly revenue growth.
A cohort report groups your subscribers by the month they signed up and tracks their behavior over time. It's the most important tool for understanding how your customer retention or LTV differs, based on when they joined, what products they first bought, or which marketing channels brought them in.
Yes. You can create segments for any status, such as subscribers with an 'active' status, 'on-hold', 'cancelled' last week, or with a renewal 'pending' for next week. This is incredibly powerful for sending targeted emails.
Yes. One of the most effective ways to reduce churn from failed payments is to send an automated "Upcoming Renewal Reminder" email. This simple, proactive step gives customers a heads-up to ensure their payment details are current, significantly reducing failed renewal orders.
Absolutely. Just like all other data in Metorik, you can export your subscribers and their data to a CSV file at any time. You can even segment your subscribers first to get a highly specific list, and have it emailed to you weekly.
As soon as you connect your WooCommerce store, Metorik begins importing your historical data. Your complete subscription dashboard with all key metrics and reports will be populated and ready for you typically within 10-15 minutes.
Still have questions?
Can’t find the answer you’re looking for? Chat to our friendly team.
Stop Guessing. Start Growing your recurring revenue.
Your WooCommerce subscription business deserves more than a black box. Get the clarity and control you need to reduce churn, increase LTV, and build a business that lasts.
💳 Metorik is Free for 30 days, no credit card required.
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