Metorik vs Putler. An honest comparison for 2026.
Putler consolidates payment gateways, marketplaces, and stores into one dashboard, price based on your revenue, starting from $20/month. Metorik is analytics, reports, segmenting, and email marketing, built for WooCommerce and Shopify, price based on average order volume, starting from $25/month. Here's where each one wins.
Updated September 2026 · Putler's details sourced from their pricing page, documentation, and review platforms.
The comparison, at a glance.
Both tools can report on WooCommerce and Shopify stores. They differ on what they connect to, how deep they go, and what's included in the price. Green checks are earned on both sides.
| Feature |
|
|
|---|---|---|
| Platform support | ||
| WooCommerce | Native since 2016, real-time sync | Via connector plugin |
| WooCommerce Subscriptions analytics | MRR, churn & retention | |
| Shopify | Full support since 2020, App Store listed | API connection, no App Store listing |
| Marketplaces & payment gateways | eBay, Etsy, Amazon, PayPal, Stripe & more | |
| Analytics & reports | ||
| Real-time reports & KPIs | Dashboard refreshes every 15 minutes | |
| Order history | 10+ years of orders, customers | 2 years on Starter, 5 on Growth |
| Segmentation & drill-down | Hundreds of filters, saved segments | Filters, facets, saved segments |
| RFM segmentation | Via saved segments | Automatic RFM buckets |
| Goals & forecasting | Any cadence, with pace tracking | Monthly goals & forecast |
| Cohorts & customer LTV | LTV & churn | |
| Profit & operations | ||
| Ad costs & true profit tracking | 8 ad platforms + COGS, shipping & fees | |
| Order & customer editing | Fields, notes, tags & status | Notes & tags |
| Refunds from the dashboard | In your store admin | For connected gateways |
| Account balances & data cleanup | Balances, dedupe & enrichment | |
| Email & customers | ||
| Built-in email automation | Engage: carts, win-backs, broadcasts | None; exports segments to Mailchimp |
| Customer profiles with helpdesk tickets | Syncs 6 helpdesks | |
| AI | ||
| AI assistant | Tori: every plan, no usage fees | Copilot chat: beta, paid plans |
| MCP for Claude & ChatGPT | Every plan, included | |
| Getting data out | ||
| Exports | Any report, custom columns, scheduled | CSV lists, 10,000 rows per export |
| Digests & alerts | Email & Slack, daily to monthly | Weekly email |
| API & webhooks | Read API, webhooks, Zapier | Inbound API; outbound on request |
| Pricing & terms | ||
| Pricing model Try the Calculator | Orders per month, from $25/mo | Monthly revenue, from $20/mo |
| Users | Unlimited on every plan | 1 on Starter, unlimited on Growth |
| Free trial | 30 days, full product, no card | 14 days, last 90 days of data |
| Support | ||
| Support | Well-loved support from real humans | Email support, well reviewed |
| Rating | 4.9/5 Avg Rating | 4.8/5 Capterra, 4.6/5 G2 |
Putler features, pricing, and platform support as of September 2026, from their pricing page and documentation. Spot something outdated? Tell us and we'll fix it.
What is Putler?
Putler is a multichannel analytics dashboard, started in 2009 as a PayPal sales tracker, made by the team behind StoreApps.
It connects 17 sources: payment gateways like PayPal and Stripe, stores like WooCommerce and Shopify, marketplaces like eBay, Etsy, and Amazon, plus Google Analytics, merges and cleans the data, and reports on sales, products, customers, and subscriptions.
What is Metorik?
Metorik is an analytics, reporting, and email marketing platform founded in 2016, built for Woo and Shopify.
Metorik combines real-time reports, segmentation, exporting, subscription analytics, cost and profit tracking, ad-audience syncing, email automation and broadcasts, and the Tori AI sidekick.
Searching for "Putler vs Metorik"? Same comparison, either way around. Here's how they differ in practice.
Made for Shopify & Woo, and loved by both.
Metorik has helped Woo stores grow since 2016 and supported Shopify stores since 2020. It supports Shopify Plus, syncs in real time, imports 10+ years of orders, and one subscription covers multiple stores, including full support for Woo Subscriptions.
Putler connects to Woo and Shopify too, through a connector plugin and API credentials, and goes wider: eBay, Etsy, Amazon, Gumroad, BigCommerce, and payment gateways can all feed the same dashboard. The trade-off is depth: history is capped at 2 or 5 years by plan.
Email marketing built in, not exporting CSVs.
Metorik sends abandoned-cart emails, transactional email, welcome flows, win-backs, and broadcasts, all triggered by the same real-time segmenting system as your reports, with a generous send allowance.
Putler doesn't send marketing email. It emails a weekly summary and can export a customer segment to CSV, so your email tool does the sending. That works, but it means Putler's price sits on top of an email platform, not instead of one.
Growth stories from Metorik stores.
11 million tins sold
Co-founder Chris Caley on how a natural deodorant brand built on WooCommerce took on the giants, on the Metorik podcast.
Watch the episode
2M+ customers, 65-person team
How a lean team runs a two-million-customer brand on Metorik's source, profit, LTV, and product reporting.
Read the case study
5M+ customers, spreadsheets retired
How a 22-year-old Aussie brand swapped daily spreadsheet compiling for real-time Shopify clarity.
Read the case study
Multi-channel consolidation = Putler's turf.
Credit where credit's due, if you sell on Etsy, eBay, or Amazon, or take PayPal and Stripe payments outside your store, Putler pulls it all into one dashboard. It matches customers across sources, shows your gateway balances, and lets you issue a PayPal or Stripe refund. It also has its own privacy-friendly web analytics.
Metorik treats your store as the source of truth and goes deep on it instead: real-time sync, 10+ years of orders, powerful segmentation, subscriptions analytics, goals, and true profit reporting, syncing spend from 8 ad platforms alongside COGS, shipping, fees, and overheads so every report shows what you actually made.
If a merged view of marketplaces and payment gateways is what you need, Putler is built for it. If your revenue runs through WooCommerce or Shopify and you want to know how much money you made, Metorik answers that in one tool.
AI Capabilities
Tori AI Sidekick & MCP
Tori is your loyal AI Sidekick with full awareness of your store: ask about sales, customers, subscriptions, or profit and get accurate answers.
Metorik's built-in MCP connects Claude, ChatGPT, and Cursor straight to your store data. Both are included on every plan, and the free trial.
Meet Tori
Putler Copilot
Copilot is a chat box on Putler's home dashboard that answers questions like "what is my average revenue per day?", launched in September 2025.
As of September 2026 it's in beta, available on paid plans only, and not available to team members. There is no MCP.
Pricing. Orders vs Revenue.
Metorik prices by average monthly orders, with a starter plan at $25/month, every feature on every plan, unlimited users, 10+ years of orders, and a monthly email allowance, cancel anytime.
Putler prices on your revenue: with plans starting from $20 for under $10K monthly revenue up to $2,250 at $5M. The Starter tier caps you at 3 data sources, 1 user, and 2 years of history; higher tiers unlock 15 sources, unlimited users, and 5 years.
What would your store pay?
Metorik prices on your orders; Putler on revenue.
Your monthly revenue
Orders × AOV. Putler slab:
Putler plan
Putler pricing per putler.com/pricing (September 2026), metered on your trailing 30-day revenue and reset every month. Excludes the Outbound API, quoted case by case. Metorik prices per metorik.com/pricing. Estimates only.
Metorik
/mo
Putler
Custom /mo
Monthly cost as your store grows
Metorik Putler
Putler is the cheaper tool for stores under $10K a month. Above that the revenue tiers climb faster than Metorik's order tiers unless you have a really low AOV. Metorik's price includes email marketing, AI, and unlimited users at every level. Both offer a free trial with no credit card: Metorik's is 30 days on 10+ years of orders, Putler's is 14 days on your last 90 days of data.
Pricing as of September 2026, per putler.com/pricing and their documentation (always verify current numbers there).
Support 💜 Experience much-loved help from the people who know.
Metorik's support is handled by the team that built it, even the founder, and is rated 4.9/5 on average across G2, the Shopify App Store, and WordPress.org (September 2026). So when you need help, you can trust you'll get it.
Putler's small team is well reviewed for support too: 4.8/5 on Capterra and 4.6/5 on G2 (September 2026), with reviewers praising fast, knowledgeable replies.
What stood out to me was the partnership. Metorik didn't just point me to documentation - you took the time to understand our business and support us personally.
…also, their support is great as they always respond very fast and take time for our needs.
On top of this the analysis tools are excellent and the customer support is seriously second to none.
Their team is amazing, support is fast, UI is NEARLY perfect, the founder is involved and takes feature requests seriously and quickly if the use-case is clear.
Their team is amazing, support is fast, UI is NEARLY perfect, the founder is involved and takes feature requests seriously and quickly if the use-case is clear.
I've made feature suggestions, and twenty minutes later they’ve told me told me to refresh my screen, and BOOM! It's already there. Incredible!
The speed with which Bryce and his team provide support, fix bugs and deploy features is beyond incredible.
Metorik is one of the very best. It's extremely intuitive, fast, and customizable. The support team is very responsive, as well. I would recommend this to all of my clients.
App support is the best I’ve seen … always responsive and has helped us with every single thing we’ve asked for.
In about 2 clicks, Metorik has given my CRM the UI of Stripe, the data analytics of Tableau, and the customer service of the Ritz-Carlton. I can't recommend them enough.
exceptional attention to my employees whenever we have a problem or inquiry. The response time is truly remarkable
In about 2 clicks, Metorik has given my CRM the UI of Stripe, the data analytics of Tableau, and the customer service of the Ritz-Carlton. I can't recommend them enough.
Metorik remains our trusted compass, providing the insights we need to steer confidently. A sincere thank you to the Metorik team for their unwavering support.
Best yet, the team at Metorik are super supportive - what more can a business ask for?
“…also, their support is great as they always respond very fast and take time for our needs.”
So which one? An honest answer.
Choose Putler if…
- You sell on Etsy, eBay, Amazon, Gumroad or a few of these
- You take PayPal or Stripe payments outside a store
- You want your gateway account balances in the same dashboard
- You want automatic RFM buckets pushed to Mailchimp
- Your revenue is under $10K a month and $20 vs $25 matters
Choose Metorik if…
- Your revenue runs through WooCommerce, Shopify, or both
- You want reports, segments, and email marketing in one tool
- You want per-order profit with COGS, shipping, fees, and ad spend
- You've got 10+ years of order history, and want to see it all
- You want an AI sidekick and MCP included
Trying Metorik takes minutes.
Connect your store
Just 5-10 min and a few clicks to connect. Years of store history syncs automatically, no plugin configuration, no theme edits.
Build your segments
Create your RFM groups as segments: last order date, order count, and total spent. Then use them for emails, exports, and digests.
Explore Free for 30-Days
Get the full product, free for 30 days, no credit card, and 1,000 free email sends to really try it out.
If it turns out Metorik isn't a fit, there's never any contract to break – it's month-to-month, cancel anytime.
Comparing other tools? Every Metorik vs X, in one place.
Same honest format on each: what the other tool does well, where Metorik wins, and who each is for.
Metorik vs
Putler
Payment gateways, marketplaces and stores in one dashboard.
Comparison FAQs
Can't find what you're looking for below? Read our Help Docs
Does Putler work with Woo?
Yes. Putler connects to WooCommerce through its connector plugin and refreshes its dashboard every 15 minutes (their documentation, September 2026). Its Starter plan includes 3 data sources and 2 years of history; Growth plans go to 15 sources and 5 years.
Does Metorik work with Shopify?
Yes, since October 2020. Metorik has dedicated Shopify reports, analytics, and exports, supports Shopify Plus, and is rated 4.9/5 on the Shopify App Store.
Is Metorik cheaper than Putler?
It depends on your size. Putler prices on monthly revenue: $20/month under $10Knup to $2,250 at $5M (September 2026). Metorik prices on monthly orders: $25 up to 100 orders, $250 to 5,000, and up from there. Below $10K/month Putler is $5 cheaper, above that Metorik is usually cheaper.
Does Putler have email marketing?
No. Putler sends a weekly summary email and can export customer segments to Mailchimp or CSV, but it has no email sending, automations, or abandoned-cart recovery of its own.
Does Metorik do RFM segmentation?
Yes, through segments: filter customers by last order date (recency), order count (frequency), and total spent or lifetime value (monetary), then save the segment for emails, exports, digests, or your dashboard.
Can I export my data from Metorik and Putler?
Metorik exports any report or segment to CSV with custom columns, runs exports on a schedule, pushes data via webhooks, has a read-only API, and connects AI assistants through MCP.
Putler exports lists (customers, sales, products, transactions) to CSV, and offers its outbound API on request at extra cost (their documentation, September 2026).
Does Putler have AI or an MCP?
Putler launched "Copilot", an AI chat on its home dashboard, in September 2025. As of September 2026 it is in beta and available on paid plans only, and Putler has no MCP.
Can Metorik report on Etsy, eBay, Amazon, or PayPal sales?
No. Metorik connects to WooCommerce and Shopify stores and treats your store(s) as the source of truth. If you sell on multiple marketplaces like Amazon, eBay or Etsy, and/or take PayPal or Stripe payments outside a store, that is exactly what Putler is built for.
Still have questions?
Can't find the answer you're looking for? Chat to our friendly team.
Putler is a trademark of its respective owner. Metorik is not affiliated with or endorsed by Putler. This comparison is based on publicly available information (pricing pages, documentation, and review platforms) as of September 2026. Spotted something outdated? Let us know and we'll fix it.
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