eCommerce

Customers living 1,000–5,000km from a store spend roughly twice as much per order as local buyers ($167 vs ~$77). A look at the consistent relationship between delivery distance and AOV.

Every year thousands of stores move from Shopify to WooCommerce, and a few things catch almost all of them off guard. Reporting, redirects, payments, maintenance, and the one upside that makes it all worth it.

WooCommerce order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends — a ~$30 'weekend discount.' Peak AOV is Tuesday 11am; peak volume is Sunday 8pm.

In June 2026 Shopify told every US vape merchant their category was no longer welcome, with two weeks to leave. What happened, where displaced stores are going, and the part of the migration almost everyone underestimates: your analytics.

74% of WooCommerce orders included free shipping in 2025, up from 65% in 2023. See how free shipping affects average order value, plus the average paid-shipping charge.

Add the OpenAI Ads Measurement Pixel to your Shopify store with a custom pixel — no app required. A step-by-step guide to tracking page views, add to cart, checkout, and purchase events.

At the typical WooCommerce store, returning customers spend $108 vs $99 for new ones. See returning-customer AOV uplift by industry, from Pet Supplies (+42%) to Online Learning (−29%).

90% of WooCommerce stores reach 100 orders in a median of 68 days; 42% ever reach 10,000 orders. See how long each order milestone takes, from 65M+ orders.

72% of WooCommerce orders are now placed on mobile, but desktop shoppers spend 2.3x more per order. See the full mobile vs desktop breakdown from 65M+ orders.

Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025. See cart abandonment benchmarks by industry, plus average placed, abandoned, and recovered cart values.

The average WooCommerce order value in 2025 was $105. See AOV benchmarks by device, payment method, shipping, and new vs returning customers, from 65M+ orders.

The eCommerce website development process is made up of more than just the code of the website. There are a lot of different parts that all come together to make the finished product.

COGS (cost of goods sold) is an important figure to look at when evaluating the profitability of your products and your business. Today we look at what it is and how you can better use it in your WooCommerce or Shopify store.

Customer LTV, or just LTV for short, is a valuable metric for understanding how much a customer is actually worth to your business. LTV will tell you how much dollar value you should expect from every new customer — and knowing how to derive and use it is fundamental running to a successful eCommerce store.

By spending a little more time evaluting your eCommerce sales campaigns, you can better understand your customers' purchasing decisions which can result in big gains for your store.

Knowing how to craft a good abandoned cart email is as important as ever. We spoke to some of our customers to find the best abandoned cart email examples and tips for your store.