---
description: Bank Transfer orders average $281 on WooCommerce — nearly 3x the overall average — versus $119 for Stripe, $101 for PayPal, and $82 for WooPayments. A breakdown from 65M+ orders.
title: Which Payment Gateway Has the Highest Average Order Value? (WooCommerce Data, 2026)
image: "https://placid.app/u/ezuzwcaj6?title=Which+Payment+Gateway+Has+the+Highest+Average+Order+Value%3F+%28WooCommerce+Data%2C+2026%29&img-bg=%24PIC%24https://metorik.com/assets/main/blog-posts/payment-gateway-average-order-value.webp&date=August+6th%2C+2026&minutes=6%20min%20read\n&author=Luke+Hopkins&author-img=%24PIC%24https://metorik.com/assets/main/users/luke-600px.jpg\n\n"
---
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[ 2026 Metorik Insights for WooCommerce](https://metorik.com/woocommerce-insights)
**Bank Transfer orders average $281 on WooCommerce — nearly 3x the overall average — while WooPayments sits lowest at $82.** Metorik's analysis of 65M+ orders across 6,000+ stores shows a wide AOV spread across payment methods. The important caveat up front: this reflects *who uses each gateway*, not magic in the processor. The buyer mix is what differs.
## Average order value by payment gateway
| Gateway | Average order value | vs $105 average |
| --- | --- | --- |
| Bank Transfer | **$281** | \~2.7x |
| Stripe | $119 | +13% |
| PayPal | $101 | −4% |
| WooPayments | $82 | −22% |
## What's really going on
The gap isn't about conversion mechanics — it's selection:
- **Bank Transfer ($281)** skews B2B, wholesale, and high-ticket. Buyers comfortable with manual bank payment are usually placing large, considered, often invoiced orders — in some industries [Bank Transfer AOV runs over 10x the average](https://metorik.com/blog/average-order-value-benchmarks-woocommerce). It converts a narrow, high-value slice of buyers.
- **Stripe ($119) and PayPal ($101)** are the mainstream card and wallet rails, sitting close to the overall average because they handle the broad middle of normal retail orders.
- **WooPayments ($82)** is lowest, most likely because it's the default option many new and smaller stores start with — so its order mix is weighted toward lower-AOV stores rather than anything about the gateway itself.
## Gateway behavior changes with store size
- **Stripe has the widest AOV gap between store sizes**, from $45 at starter stores to $132 at large stores — Stripe scales with the store.
- **PayPal has the narrowest gap**, just a 57% increase from Starter ($67) to Large ($105) — its AOV stays relatively flat regardless of store size.
It's also worth knowing what's *missing*: **CBD is the only industry where Stripe doesn't appear in the top 20 gateways**, with Authorize.Net (22%) filling the gap as a processor willing to serve high-risk merchants.
## What to do with this
Don't read this as "switch to Bank Transfer to raise AOV" — adding a manual payment method won't manufacture wholesale buyers. The useful move is the reverse: if you *already* have a high-value or B2B segment, make sure you offer the payment methods they prefer (Bank Transfer, invoicing), because forcing large buyers through a card-only checkout can quietly cap your order sizes. And when you analyze AOV, segment by gateway — a shift in your blended AOV may just reflect a change in payment mix rather than buyer behavior.
[](https://metorik.com/woocommerce-insights?slide=26 "View this in the 2026 Metorik Insights for WooCommerce report")
*Average order value by payment gateway, from the 2026 Metorik Insights for WooCommerce report.*
## FAQ
### Which payment gateway has the highest average order value?
Bank Transfer, at $281 — nearly 3x the overall WooCommerce average — followed by Stripe ($119), PayPal ($101), and WooPayments ($82).
### Why is Bank Transfer AOV so high?
It's a selection effect: Bank Transfer is favored by B2B, wholesale, and high-ticket buyers placing large, considered orders, not because the payment method itself increases spend.
### Does Stripe or PayPal have a higher average order value?
Stripe is higher ($119 vs $101) and scales more with store size — from $45 at starter stores to $132 at large ones — while PayPal's AOV stays relatively flat across store sizes.
## Methodology
Based on 65M+ WooCommerce orders placed in 2025 across a randomized sample of 6,000+ stores using Metorik. AOV figures use a weighted average. Full data: the [2026 Metorik Insights for WooCommerce report](https://metorik.com/woocommerce-insights) and the [key statistics page](https://metorik.com/woocommerce-statistics#aov-gateway).
---
*[Metorik](https://metorik.com/analytics-reports) lets you break order value down by payment gateway, segment, and product — so you can see which buyers and methods actually drive your revenue.*
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