Here we dive deep into the world of eCommerce. You will find tutorials on WooCommerce & Shopify, general tips and advice around running an eCommerce store, and Metorik announcements + guides.
The average WooCommerce refund rate fell to 1.4% of orders in 2025, down from 2.4% in 2023. See refund benchmarks by industry and store size, including Clothing's 6.5% outlier.
Customers living 1,000–5,000km from a store spend roughly twice as much per order as local buyers ($167 vs ~$77). A look at the consistent relationship between delivery distance and AOV.
Every year thousands of stores move from Shopify to WooCommerce, and a few things catch almost all of them off guard. Reporting, redirects, payments, maintenance, and the one upside that makes it all worth it.
WooCommerce order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends — a ~$30 'weekend discount.' Peak AOV is Tuesday 11am; peak volume is Sunday 8pm.
In June 2026 Shopify told every US vape merchant their category was no longer welcome, with two weeks to leave. What happened, where displaced stores are going, and the part of the migration almost everyone underestimates: your analytics.
74% of WooCommerce orders included free shipping in 2025, up from 65% in 2023. See how free shipping affects average order value, plus the average paid-shipping charge.
Add the OpenAI Ads Measurement Pixel to your Shopify store with a custom pixel — no app required. A step-by-step guide to tracking page views, add to cart, checkout, and purchase events.
At the typical WooCommerce store, returning customers spend $108 vs $99 for new ones. See returning-customer AOV uplift by industry, from Pet Supplies (+42%) to Online Learning (−29%).
OpenAI's Ads Manager doesn't calculate ROAS, and its click-only attribution undercounts the channel. Here's how to measure ChatGPT Ads profitability on Shopify and WooCommerce – and why profit, not ROAS, is the number that matters.
The average WooCommerce store runs 58 active plugins. See plugin counts by store size, the most popular WooCommerce and WordPress plugins, and the store running 237.
