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Oricom International has spent more than two decades becoming one of Australia and New Zealand’s most trusted communications brands. Founded in 2003 by Kevin McDonnell, the 100% Aussie-owned company makes the kind of gear families and professionals actually rely on: baby monitors, UHF CB radios, automotive accessories, and aged care solutions. Today they’ve served over 5 million customers and pick up awards across every category they operate in.
“When I founded Oricom International in 2003, I wanted to create a brand that Aussies could trust. Now, after 22 years in the business, I couldn’t be prouder of how far we’ve come. Oricom remains proudly Aussie-owned, and we’ve grown into a brand that’s trusted across Australia and New Zealand.”
— Kevin McDonnell, Founder & Managing Director
From Morning Spreadsheets to Real-Time Clarity
Oricom’s Shopify store covers a lot of ground. Selling across baby monitors, UHF radios, automotive gear, and aged care solutions means there’s a lot to keep tabs on, and for a small team even basic reporting was eating up real time. They needed a clear view of which categories were actually driving the business, without having to build it themselves every morning.
“Before Metorik, understanding our online store’s performance meant a lot of manual work. Our small team was regularly pulling exports and piecing together spreadsheets just to get a basic picture of how the business was tracking. It was time-consuming, and by the time the data was ready, it often felt too late to act on it.”
Metorik plugged straight into Shopify and gave them store data that was already organised and ready to use right away. “Clean, intuitive, and doesn’t require any setup or interpretation. You open it and immediately know where things stand.” It’s become a daily habit for the marketing team and leadership, who check it multiple times a day, and they’ve tweaked it to surface the numbers they care about most.
“Having our store data organised, visualised, and ready to go meant our team could spend less time compiling numbers and more time making decisions. For a small team managing a large catalogue, that kind of efficiency makes a genuine difference.”
Automating the Morning Routine
Automated daily exports have taken care of the manual download-and-format routine that used to start every day. The information is ready when they need it, which keeps their marketing and leadership teams aligned and working from the same numbers without any back-and-forth. For a small team, that’s hours back each week and a lot less version control.
Spotting Trends Across Every Category
With four very different product categories, seasonal patterns and campaign results were easy to miss day-to-day. Metorik’s reporting and trend graphs make those patterns obvious. “The visuals are clear and easy to present, making it straightforward to share insights across the team and make confident, data-backed decisions.”
Oricom’s Advice: Just Get Started
Oricom’s advice to other store owners is straightforward: just get started.
“The setup is easier than you think. If you’ve been putting off switching from spreadsheets because it feels like a big project, don’t. Metorik connects to your store quickly and the dashboard is intuitive from day one. You don’t need to be a data analyst to get real value out of it immediately.”
If your morning still starts with a spreadsheet, take it from Oricom — it doesn’t have to.